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HDB Print Ads
A diverse collection of print ads I designed for the Housing & Development Board (HDB), ranging from Build-To-Order (BTO) newspaper ads to HR recruitment campaigns.
Each ad was meticulously crafted to resonate with a wide audience, and to ensure inclusivity, all materials were produced in four languages: English, Mandarin, Malay, and Tamil.
BTO Campaigns
Other than just designing, my role also involved developing clear, compelling visuals and messaging that aligned with HDB’s brand values and objectives.
Whether promoting new housing projects or attracting talent for HDB’s workforce, these ads successfully communicated key messages to Singapore’s diverse population, reflecting the board’s commitment to community engagement and outreach.
All Projects
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